Friday, April 20, 2012

HERVA - Meanwhile In Madland

Label: Bosconi Extra Virgin
16 April, 2012  |  Digital  |  BOSCOEXVCD02
Style: Dubstep / Breaks / Hip-Hop / Electronica / Deep House / Chill Out
Total Tracks: 013

01. Meanwhile In Madland (Original Mix)
02. Soul Crash (Original Mix)
03. My Mono Relax (Original Mix)
04. Broken (Original Mix)
05. Useful Distortion (Original Mix)
06. She Plays Tricks On Me (Original Mix)
07. Breathe! (Original Mix)
08. In The Right Way (Original Mix)
09. Memories (Original Mix)
10. Rain (Original Mix)
11. Triangle (Original Mix)
12. Bffmmm (Original Mix)
13. Reality Madness (Original Mix)

On Meanwhile In Madland, Herva's experiments with a relatively restricted yet distinct palette of sound is no less than a masterpiece of rhythmic seduction and melodic arrangement; an ode to the incredible art of sampling, and a cultured, openminded approach to making music that will appeal to the mind and soul as well as the club. Like a deep breath of fresh air, Herva's Madland drifts through a spacey, synthdrenched world. He enthusiastically digs through different genres, providing a refined and enchanting kaleidoscope of sound, thanks to his dexterous adaptation of a wide range of complex but deep and soulful musical stylings. Soul, down-tempo, and hiphop are the most frequent inspirational sources in the album. Indeed this can be heard in the lazy beats and vocal samples of the opening title track, as much as the abstract visionary hip-hop of "Broken", not to mention the R&B stylings of "Breathe!", with its sensual male and female vocal interaction, and "BFFMMM", a downbeat Rhythm & Sound styled piece. The impressive depth of Herva's songwriting and his ability to touch upon the subconscious might not have been reached without first cutting his teeth on early British ambient music and electronica. "Memories" pays love and respect to the Cornwallian soundscapes of the IDM classics, as much as "Soul Crash" a spiritualized electro-funk tune with angelic vocals and charming keys that evokes fond memories of Selected Ambient Works era Aphex Twin. On "Useful Distortion", Herva assembles a broken cut-up groove, filtered vocals, warm Detroit stabs and delicate metallic snares resonating from far away. The delightful disco number "In The Right Way" is as perfect as a day at the beach in some Mediterranean paradise after a long night out. Listening through Meanwhile In Madland feels a bit like waking up slowly from a deep sleep, rejuvenated, and seeing the world differently with a kind of clear eyed wonder. "Bosconi Records stands as a shining example of creativity and craftsmanship in the Italian music scene. With a back catalogue rich in hand-crafted house music, unique downtempo beats and all the moods in between, the label has worked tirelessly to bring pride back to the musical output of Italy." Oliver Warwick [I-DJ, Ibiza Paper]
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